Michelle Wirth

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Michelle Wirth is the co-owner of Mercedes-Benz of Springfield and is responsible for marketing, PR, and community outreach. After a 15-year career with Mercedes-Benz USA, Michelle founded a marketing consultancy and focused on retail marketing. At MBUSA, Michelle held positions in engineering, public relations and led the team responsible for producing and placing Mercedes-Benz integrated marketing campaigns.

Michelle was awarded BusinessWest’s 40 Under Forty award, the “Working Mother of the Year” award by the Advertising Women of New York and Working Mother Magazine. She is an active member of the Association of National Advertisers (ANA), serving on various committees including the Media Leadership Committee, and is a current trustee of Bay Path University’s Board of Directors in Longmeadow, MA. Her community service has included partnering with 250+ local organizations and hosting numerous fundraising/charity events at Mercedes-Benz of Springfield.

Michelle Wirth is the co-owner of Mercedes-Benz of Springfield and is responsible for marketing, PR, and community outreach. After a 15-year career with Mercedes-Benz USA, Michelle founded a marketing consultancy and focused on retail marketing. At MBUSA, Michelle held positions in engineering, public relations and led the team responsible for producing and placing Mercedes-Benz integrated marketing campaigns.

Michelle was awarded BusinessWest’s 40 Under Forty award, the “Working Mother of the Year” award by the Advertising Women of New York and Working Mother Magazine. She is an active member of the Association of National Advertisers (ANA), serving on various committees including the Media Leadership Committee, and is a current trustee of Bay Path University’s Board of Directors in Longmeadow, MA. Her community service has included partnering with 250+ local organizations and hosting numerous fundraising/charity events at Mercedes-Benz of Springfield.

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